I have been following the experiences for about a couple of years regularly but for obvious reasons never came across this pooja. I had the similar feeling when I read about Sri Sai Divya Pooja for the first time in Baba experiences website. Sometimes when we come across a few things we get a feeling that this is a message from Baba. This is how Baba made me found out about Sri Sai Divya Pooja.
When Sai Maa wants us to know about something miraculous and wonderful, we will surely come to know about it in some way or the other.